Pacific Service Credit Union becomes official credit union of Basketball Nation

By AI, Created 6:46 PM UTC, June 03, 2026, /AGP/ – Pacific Service Credit Union has signed a multi-year partnership with Basketball Nation to support youth sports, community programs, and financial literacy across Contra Costa County. The deal makes Pacific Service CU the presenting sponsor of Ultimate Fieldhouse and the upcoming Discovery Homes Dream Courts, with added benefits for members and local families.

Why it matters: - The partnership links a local financial institution with a major youth basketball platform serving families across Northern California. - The agreement is designed to expand access to youth sports, add community programming, and create financial support opportunities for local athletes. - Pacific Service CU members will get free admission to select Basketball Nation tournaments through an admission sponsorship.

What happened: - Pacific Service Credit Union announced a multi-year partnership with Basketball Nation. - Pacific Service CU was named the official credit union of Basketball Nation. - Pacific Service CU will serve as presenting sponsor of Basketball Nation’s Ultimate Fieldhouse in Walnut Creek and the soon-to-open Discovery Homes Dream Courts in Pittsburg. - The credit union will also play a central role in programming, events, and community initiatives.

The details: - The partnership includes scholarship and financial assistance opportunities for youth athletes. - The organizations will collaborate on community events, financial literacy programs, youth account and savings initiatives, and family-focused engagement experiences at Basketball Nation events. - Pacific Service Credit Union said the partnership aligns with its mission to strengthen financial lives and invest in the communities it serves. - Jenna Lampson, president and CEO of Pacific Service Credit Union, said the deal will help expand access to youth sports and deliver value for families. - Lampson also said the partnership reflects the credit union’s broader mission to support initiatives that strengthen the community while creating everyday value for members.

Between the lines: - The partnership gives Pacific Service CU a visible presence at two high-profile basketball facilities and ties the brand to youth development rather than traditional advertising. - The free-admission benefit for members adds a practical perk that could deepen loyalty while making events more accessible. - Basketball Nation’s community-first positioning fits Pacific Service CU’s stated focus on philanthropy, education, health and human services, and disaster relief.

What’s next: - Pacific Service CU and Basketball Nation will roll out joint community programming and youth-focused financial initiatives under the new partnership. - Discovery Homes Dream Courts in Pittsburg is expected to open soon, expanding the footprint of the partnership. - Select tournaments will offer free admission to Pacific Service CU members as the collaboration moves forward.

The bottom line: - The deal gives Pacific Service Credit Union a stronger role in local youth sports while adding funding, access, and financial education touchpoints for families in Contra Costa County.

More information: pacificservice.org