Rakuten Viki to exclusively premiere Summer Vacation across Southeast Asia

Rakuten Viki will exclusively stream the romance-mystery Summer Vacation in Southeast Asia, led by Cho Yi Hyun, Jinyoung and Hong Ye Ji. The drama blends a coming-of-age story with a rural setting and a mystical twist, adding to Viki’s slate of Korean titles.

Why it matters: - Rakuten Viki is using an exclusive Southeast Asia premiere to strengthen its Asian entertainment lineup. - Summer Vacation combines romance, mystery and coming-of-age themes, which broadens the appeal of the title beyond core K-drama fans. - The release adds another recognizable Korean drama to Viki’s catalog as the platform continues to target global viewers.

What happened: - Rakuten Viki will exclusively premiere Summer Vacation to audiences across Southeast Asia. - The drama stars Cho Yi Hyun, Jinyoung and Hong Ye Ji. - The story is set in the village of Upo-ri and centers on an ordinary teenager whose wish for a more dramatic life takes a mystical turn. - Viki also highlighted other recent and upcoming titles on the platform, including Mommy to Mi Mi and World Dice Tour 4.

The details: - Summer Vacation follows 18-year-old high school student Kim Ha Yeon, played by Cho Yi Hyun. - Kim Ha Yeon travels to Upo-ri for her summer break after growing tired of her ordinary life. - In Upo-ri, she meets Jo Yu Gyeom, played by Jinyoung, who is the heir to a prestigious traditional clan. - Jo Yu Gyeom lives under strict family expectations and a repetitive daily routine. - Hong Ye Ji plays Sae Ryeong, Jo Yu Gyeom’s girlfriend. - The drama places the characters against lush green scenery and blue ocean views. - Jo Yu Gyeom is described as strikingly handsome and highly talented at swimming. - Kim Ha Yeon’s arrival changes the dynamic in Upo-ri and adds tension to the existing relationships. - The premise introduces an unexplained, mystical element during Ha Yeon’s stay in the countryside.

Between the lines: - The series appears designed to balance familiar K-drama romance beats with a lightly supernatural hook. - The rural setting and constrained heir storyline suggest a contrast between freedom and duty, a common driver in youth dramas. - Viki is positioning the title as part of a broader content strategy that mixes exclusives with library depth and variety programming. - Rakuten Viki reaches over 100 million registered users in 190+ countries and territories, giving the title a wide potential audience beyond Southeast Asia.

What's next: - Viewers in Southeast Asia can watch Summer Vacation exclusively on Rakuten Viki. - Viki says fans can also explore more Asian dramas, films and variety shows on the platform. - The platform is also promoting Mommy to Mi Mi, which premiered on November 6, and World Dice Tour 4, which premiered on October 17. - More information is available at Rakuten Viki.