FXBO Partners with Elly Analytics to Deliver Enhanced Marketing Insights for FinTech Brokers

CYPRUS, August 27, 2025 /Business News/ -- FX Back Office (FXBO), a leading provider of CRM solutions for the forex industry, has announced a new strategic partnership with Elly Analytics, a next-generation marketing data platform tailored for FinTech. This collaboration is set to elevate the analytical and marketing capabilities of FXBO’s client base by integrating Elly Analytics' advanced tools directly into FXBO’s comprehensive CRM system.

“This partnership marks a significant step in enhancing our analytical capabilities and providing superior insights to our clients,” said Dmitriy Petrenko Smith, CEO of FXBO. “With Elly Analytics’ expertise in connecting advertising spend to revenue and its robust AI-driven insights, we’re enabling brokers to better understand their marketing impact and make data-informed decisions to grow their businesses.”

Elly Analytics specializes in helping marketing teams within the FinTech ecosystem optimize performance at scale. By offering a full-funnel marketing solution that connects ad spend to real revenue impact, automates reporting, and delivers AI-driven insights, Elly simplifies the complexities of managing marketing data for trading platforms and regulated financial environments. Seva Ustinov, Co-founder of Elly Analytics, added, “At Elly Analytics, we believe every growth-focused business should have access to an enterprise-level marketing solution at an affordable price. Our full-funnel platform connects ad spend to real revenue impact, streamlines reporting, and empowers teams with AI-driven insights — built to excel in the fast-paced, high-complexity world of FinTech.”

The integration will allow FXBO's clients to access Elly Analytics’ sophisticated tools, including powerful attribution, automated reporting, and CRM integration. FXBO, which serves over 250 brokers and offers more than 370 integrations, has long been regarded as "The Ultimate Forex CRM" for its robust automation, customizable solutions, and user-friendly tools designed to save brokers time and money. This partnership further solidifies FXBO’s commitment to delivering superior value and functionality to its clients.

With both companies committed to empowering FinTech organizations, this partnership represents a shared vision of providing innovative tools that simplify workflows, improve client acquisition, and deepen customer engagement. Clients can look forward to leveraging this integration to maximize marketing ROI and streamline analytics, empowering them to scale their operations effectively.

For more information about FXBO and Elly Analytics , please visit their respective websites at www.fxbackoffice.com & www.ellyanalytics.com.

About FXBO

FXBO, an ISO-certified company, serves over 250 brokers and boasts more than 370 integrations. The product not only addresses the everyday needs of a brokerage but also adds value by providing user-friendly tools, simple partnership management programs, a client area, and a CRM that saves time and money for brokers whilst enabling them to focus on retention and attracting new clients. Highly automated, with the ability to customize just about anything, FXBO is a CRM giant and holds the title of ‘The Ultimate Forex CRM’ for a reason!

About Elly Analytics

Elly Analytics is a flexible marketing data platform used across industries — including FinTech — to connect ad spend to revenue and optimize performance at scale. It’s particularly valuable for companies with long sales cycles, strict compliance environments, and multi-touch customer journeys. In FinTech, where affiliate traffic, lead verification, and CRM integrations are critical, Elly provides clarity and automation where most tools fall short.

FXBO Editorial Team
FXBO
media.comments@xs.com
Visit us on social media:
LinkedIn
Facebook

Legal Disclaimer:

EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.